History

History of Trade Anywhere

Trade Anywhere started the journey of distribution since 2007, representing Sagami from Japan, followed by TENGA, Olivia, SPECTRE, ONE and PONTUS. We are fully responsible for the distribution to all outlets in Hong Kong, for instance, 7-Eleven, Circle-K, Mannings, Watsons, DON DON DONKI, etc. With years of experiences and maturation of our businesses, we enlarged our network to Taiwan in 2015 (7-Eleven, Watsons, COSMED, Matsumoto Kiyoshi, Tomod’s, DON DON DONKI, PXMart, etc.), Singapore in 2018 (Watsons, Welcia, DON DON DONKI, HAO mart, etc.), the UK in 2019, and Australia (EzyMart and Coles) in 2023.

Milestones

2006

Set-up of Trade Anywhere Ltd.

2007

Start of distribution for the Japanese ultra-thin condom brand - Sagami
Launch of Sagami Original 0.02 PU Condom series at 7-Eleven, Circle K, Mannings, Watsons, PARKnSHOP and city'super
Launch of Sagami latex condoms - Sagami Xtreme at 7-Eleven, Circle K, Mannings, Watsons and PARKnSHOP
<Single Blog> Film sponsorship on behalf of Sagami

2009

Start of distribution for the German lubricant and massage gel brand - pjur
Launch of pjur superhero STRONG PERFORMANCE spray at Mannings and Watsons

2011

Sagami's collaboration with Picozoo - Launch of Sagami Xtreme Picozoo series at Mannings, Watsons, YATA and city'super

2013

Participation in the Asia Adult Expo on behalf of Sagami

2016

Start of distribution for the Japanese male toy brand - TENGA

2017

Launch of TENGA's Hong Kong official e-commerce website - TENGA.HK
Launch of TENGA series at Watsons
Media tour to Sagami Rubber Industries Co., Ltd. in Kanagawa Japan

2019

Launch of Sagami Original 0.01 PU Condom at 7-Eleven, Circle K, Mannings, Watsons, APTIA, DON DON DONKI and UNY
Start of distribution for the local sexual wellness brand - Olivia
Start of distribution for the local men's lifestyle brand - SPECTRE

2020

Start of distribution for the American condom brands - ONE & MyONE
Distribution expansion of TENGA series at Mannings

2021

Start of distribution for the local sexual wellness brand - PONTUS
MyONE Condom Out-Of-Home Advertising Campaign
SPECTRE's limited sales at K11 Artmall (Hiatus Fashion)

2022

Distribution expansion of Sagami at Wellcome
Sagami Music Project with DJ Ning
Launch of Olivia Natural Latex Dam at DON DON DONKI
Listing of PONTUS at Matsumoto Kiyoshi and DON DON DONKI
End of Distribution of the German lubricant and massage gel brand - pjur

2023

Sagami Music Project with local band per se
Being appointed as the official distributor of ONE condoms from the USA

2024

Sagami Hero⸺Dedication in Every Millimetre: 3mm Wider after 10 Years of Effort with the launch of the world's first Sagami Original XL-size PU Condom at 7-Eleven, Circle K, Mannings, Matsumoto Kiyoshi, APTIA, DON DON DONKI and UNY
Sagami Music Project with local band Pandora

2025

Launch of Sagami Original 0.01 L-size Extra Lubricated PU Condom at Matsumoto Kiyoshi and DON DON DONKI
Limited Sales of Olivia G-dom and Natural Latex Dam, and launch of Olivia Mini Massager at 7-Eleven
Sagami Music Project with local band ToNick
Sagami's collaboration with Young Master Brewery at Canto City Pop
Distribution expansion of Olivia G-dom and Latex Dam at Watsons
Distribution expansion of Sagami Original 0.01 PU Condom Extra Lubricated Series at Watsons
Distribution expansion of Sagami Original 0.01 L-Size Extra Lubricated PU Condom at 7-Eleven
Sagami Hero⸺0.01mm*, Achieved in the World of Ultimate Cleanliness
*0.018±0.008mm (average)

2014

Set-up of Taipei Trade Anywhere Ltd.

2015

Start of distribution for the Japanese ultra-thin condom brand - Sagami

2016

Launch of Sagami Original 0.02 PU Condom series at 7-Eleven and Watsons

2020

Launch of Sagami Original 0.01 PU Condom at 7-Eleven, COSMED, Tomod's, Watsons and DON DON DONKI
Distribution expansion of Sagami Original 0.02 PU Condom series at COSMED, Matsumoto Kiyoshi, Tomod's, DON DON DONKI and RT-MART

2021

Distribution expansion of Sagami Original 0.01 PU Condom at Matsumoto Kiyoshi
Start of distribution for the Hong Kong sexual wellness brands - Olivia & PONTUS

2022

Launch of Sagami latex condoms - Sagami Xtreme at Matsumoto Kiyoshi and DON DON DONKI
Sagami Music Project with local band Limi
Launch of Olivia Natural Latex Dam at Watsons and DON DON DONKI
Launch of PONTUS at Watsons, Matsumoto Kiyoshi and DON DON DONKI

2023

Start of distribution for the Hong Kong men's lifestyle brand - SPECTRE
Start of distribution for the American condom brand - ONE
Being appointed as the official distributor of ONE condoms from the USA

2024

Sagami Hero⸺Dedication in Every Millimetre: 3mm Wider after 10 Years of Effort with the launch of Sagami Original 0.01 L-size PU Condom at Watsons, DON DON DONKI and Matsumoto Kiyoshi
Limited Sales of Olivia G-dom at Watsons

2025

Launch of Sagami Original 0.02 PU Condom series at PXMart
Launch of Sagami Original 0.01 Extra Lubricated PU Condom series at Watsons, COSMED and DON DON DONKI
Participation in the 2025 Taichill City Fest on behalf of Sagami
Sagami Music Project with local band Running Youth
Participation in the 23rd Taiwan LGBT+ Pride on behalf of Sagami

Past Participations:
The 20th Taiwan LGBT+ Pride

The 21st Taiwan LGBT+ Pride

The 22nd Taiwan LGBT+ Pride

Sagami Hero⸺0.01mm*, Achieved in the World of Ultimate Cleanliness with the launch of the world's first Sagami Original XL-size PU Condom at Watsons and Matsumoto Kiyoshi
*0.018±0.008mm (average)

2018

Set-up of Trade Anywhere Pte Ltd.
Start of distribution for the Japanese ultra-thin condom brand - Sagami

2019

Obtained certificate of SS 620:2016 GDPMDS, device license holder from HSA. Endorsed by the Government of Singapore.

2020

Start of distribution for the American condom brand - ONE

2021

Launch of Sagami at DON DON DONKI
Start of distribution for the Hong Kong sexual wellness brands - Olivia & PONTUS

2022

Distribution expansion of Sagami at Welcia
Launch of Sagami Original 0.01 PU Condom

2023

Distribution expansion of Sagami at Watsons in 100 stores
Launch of Olivia and PONTUS at DON DON DONKI
Being appointed as the official distributor of ONE condoms from the USA

2024

Distribution expansion of Sagami at HAO mart

2025

Launch of Sagami Original 0.01 PU Condom Extra Lubricated Series at Watsons, DON DON DONKI, Welcia and HAO mart
Distribution expansion of Sagami at Blitzwerks

2019

Set-up of Trade Anywhere (UK) Ltd.

2020

Start of distribution for the Japanese ultra-thin condom brand - Sagami

2021

Set-up of Sagami's official brand store on Amazon
Launch of Sagami at Condoms.uk

2022

Participation in eroFame on behalf of Sagami

2024

Sagami Out-Of-Home and University Advertising Campaign - Collaboration with universities to educate young adults and promote safe sex

SOAS

Imperial College London

Euston Station

2025

Launch of Sagami at British Condoms

2022

Set-up of Trade Anywhere (AU)
Obtained ARTG certificates for Sagami Original and Sagami Xtreme condom series
Start of distribution for the Hong Kong sexual wellness brands - Olivia & PONTUS
Start of distribution for the Hong Kong men's lifestyle brand - SPECTRE

2023

Start of distribution for the Japanese ultra-thin condom brand - Sagami
Set-up of Sagami's official brand store on Amazon

2024

Launch of Sagami at EzyMart

2025

Launch of Olivia on Amazon and ebay
Distribution expansion of Sagami at Coles in 800 stores
Sagami Out-Of-Home Advertising Campaign
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